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ESPN
A few projects I've worked on for ESPN, trade, consumer and co-branded.
2011
Advertising, Creative Direction, Copywriting
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Jarritos Soda
The idea behind this wild posting campaign was to introduce Jarritos soda to a new consumer...namely the 18-23 year-old multi-ethnic urban and suburban american...who also happens to be into modern street art and urban vinyl culture, and expression.
Commissioned work by popular artists like Tim Biskup, Tristan Eaton, Frank Kozik, Tara McPherson, Andrew Bell, Camille Rose Garcia, Gary Baseman, Gary Taxali, Jeff Soto, Doze Green, Dalek…the rules were simple. Each artist would
be assigned a flavor. They would then feature the bottle front and center in the same way every time, creating the world of the flavor they’ve been given. 2011 Creative Direction, Copywriting, Advertising -
The Jim Henson Company's Stuffed & Unstrung
This was the launch TV spot for The Jim Henson Company's adults-only live improv show - originally airing on Saturday Night Live, and followed up with 2 viral videos on youtube.
2011
Advertising, Copywriting, Comedy
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Sobieski Vodka
To launch Poland's oldest and best selling vodka in the United States, we created a suite of digital and experiential ideas...all with the assumption that with just one sip of Sobieski Vodka...you'll want to be just as Polish.
2011
Advertising, Creative Direction, Copywriting
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The One Show/NCM
The One Club partnered with National Cinemedia to create a contest exclusively for advertising creatives. The goal was to improve the overall quality of in-cinema advertising by having industry professionals develop original :60 storyboards for existing clients. The winning entry would be produced by RGA, run for free in 60% of the movie screens in America, and get a One Show Gold Pencil. Hence the tagline..."Fame Awaits You."
2011
Creative Direction, Copywriting, Advertising
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The Swedish Diet
Launch spot for The Swedish Diet. Yes, this is for real.
2011
Creative Direction, Copywriting, Advertising
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MSG Varsity
Launch spot and print ad for 2012 MSG Varsity brand campaign
2012
Copywriting, Advertising, Creative Direction
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Partnership for a Drug-Free America
Print, Online and TV advertising empowering parents to talk to their children about drugs.
2011
Copywriting, Advertising, Creative Direction
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Gotham Comedy Club
TV spots and print campaign for NYC's Gotham Comedy Club. Ads ran on Saturday Night Live and in Time Out New York and as NY Post Cover Wraps.
2011
Advertising, Comedy, Copywriting
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Loudmouth Golf
The same loud but colorful pants made famous by golf pro John Daly can be worn by any brave golfer. These are the ads that scream fun.
2011
Advertising, Copywriting, Creative Direction
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New York Helmsley Hotel
Print campaign for The New York Helmsley Hotel highlighting the insider qualities of staying at "the most NY address in NY"
2011
Copywriting, Creative Direction, Advertising
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Rock and Roll Hall of Fame NYC
Subway posters, print ads and 360 environmental installations for NYC's Annex of the Rock and Roll Hall of Fame. Sound waves as timelines depict major milestones in Rock history.
2011
Creative Direction, Copywriting, Advertising
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Fatty Golf
Believe it or not, this tournament is real. Thank goodness it's for charity. The only rule (besides the rules of golf) is that all players must be over 250 lbs. These spots and posters ran locally around the event.
2011
Creative Direction, Advertising, Copywriting
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HYDRIVE Energy
TV spot ran exclusively during coverage of the Tour de France, featuring the world's fastest cyclist...Sam Whittingham.
2011
Creative Direction, Advertising, Copywriting
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NY Gilbert & Sullivan Players
Funny little spot to announce the return of the New York Gilbert and Sullivan Players, featuring The Pirates of Penzance.
2011
Creative Direction, Advertising, Copywriting
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Top of the Park Lane Hotel
Launch campaign for a new boutique hotel within a hotel at the Park Lane on Central Park.
2011
Advertising, Creative Direction, Copywriting
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Antinori Wine
Italian wines, while respected, were getting their corks kicked by Australians, Californians, etc...
Antinori, one of the best "Super Tuscans" wanted to remind wine lovers that Italians are still current...and always have been. 2011 Advertising, Copywriting, Creative Direction -
The Deep Throat Sex Scandal
This is the launch spot for the Off-Broadway show about the movie the government didn't want you to see.
2011
Advertising, Creative Direction, Copywriting
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Converse Gallery
Converse Gallery was a special site that allowed anyone to submit 24 second films that "embody the value and spirit of Converse." The footage we used was stock from an actual fencing competition. We wrote a script, hopped in the recording booth, and wham...instant web film.
2011
Advertising, Copywriting, Creative Direction